Email Is Still the Highest-ROI Channel. You're Just Doing It Wrong.
For every $1 spent on email marketing, the average return is $36. But most businesses are sending the same generic newsletter to their entire list once a month and wondering why nobody opens it.
The fix isn't sending more emails. It's sending the right email to the right person at the right time — automatically.
What We Build For You
Welcome Sequence (5 emails)
When someone joins your list, they don't get a generic "thanks for subscribing." They get a carefully crafted 5-email sequence over 10 days that introduces your brand, delivers value, builds trust, and makes a soft offer. Each email is triggered by time delay and can branch based on opens/clicks.
Nurture Sequence (7 emails)
For leads that aren't ready to buy. Educational content, case studies, social proof — dripped over 3-4 weeks. The sequence adapts: if someone clicks on "pricing" content, they get moved to a more sales-focused track. If they engage with educational content, they stay in the nurture lane.
Re-engagement Sequence (3 emails)
For subscribers who haven't opened in 30-60 days. A "we miss you" sequence with a compelling offer. If they still don't engage after 3 attempts, they're cleaned from the list (keeping your deliverability healthy).
How the AI Fits In
- Subject line generation — AI writes and A/B tests subject lines. We typically see 25-40% open rates vs. the industry average of 15-20%
- Content personalization — emails reference the subscriber's behavior, interests, and engagement history
- Send time optimization — the system learns when each subscriber is most likely to open and sends at their optimal time
- Segmentation logic — automatic tagging based on behavior (what they click, what they buy, how they found you)
After Purchase — What You Get
- Email audit (if you have an existing setup) — we review your current emails, deliverability, and list health
- Platform setup — Mailchimp, ActiveCampaign, ConvertKit, or similar. If you don't have one, we set it up
- 3 complete sequences — welcome, nurture, and re-engagement. Written, designed, and configured with all triggers and branching logic
- Segmentation setup — tags, segments, and automation rules based on subscriber behavior
- A/B testing framework — subject lines, send times, and content variants
- Ongoing management ($197/mo) — up to 8 campaigns/month, deliverability monitoring, list hygiene, and monthly performance review
Expected Results
- 2-3x improvement in open rates within the first month
- 40-60% of leads enter a nurture sequence (vs. falling into a black hole)
- 15-25% revenue increase from automated re-engagement of dormant subscribers
- List health improvement — better deliverability scores, fewer spam complaints